Petsus was born from a personal journey with my first dog, Flappy—a cheerful Bichon Frise I adopted while living in San Antonio.

As a first-time dog owner, I quickly became devoted to his care. But around age two, Flappy began suffering from persistent skin irritation that no vet-prescribed remedy seemed to resolve.

While visiting family in Israel, I met a veterinarian named Dr. Rony, who introduced me to an unexpected idea: using Dead Sea minerals as a natural treatment for dogs.

Skeptical but hopeful, I followed his advice. After just a couple of weeks, Flappy’s skin showed remarkable improvement—and I knew I had discovered something worth sharing.

That’s when I created Petsus. Partnering with a leading Israeli chemist, we developed a line of natural, mineral-rich pet care products designed to soothe and protect sensitive skin.

Inspired by Flappy’s transformation, our mission is to deliver effective, gentle grooming solutions—and to give back.

That’s why 10% of our profits are donated to animal shelters helping pets in need.

At Petsus, we believe every pet deserves safe, effective care. And it all started with one small dog, and one big idea.